common-bookie-business-mistakes

Common Mistakes When Starting A Bookie Business

by Tips

Today, we are going to talk about some common mistakes that most bookies make when starting out their business. Do not underestimate any mistakes that you may commit because one single mistake can do any size of damage to your bookie business and even ruin your book. Therefore, why not learn from other people’s mistakes and try your best to avoid these mistakes?

No funding prepared

Many people think that making profits in bookie business is fast and easy. Which is true! However, not preparing funds to start a bookie business is a huge mistake no matter how profitable this business will be. In other words, you always need to have some money in hand and not relay only on possible income for payouts.

No player management

Every business needs some special care to make it thrive and bookie business is not the exception. If you just sit there and only watch your players bet without carefully monitor their wagering habits, you may miss out on good chance to make more money. For example, you may encounter some sharp players who will bleed you out if you don’t carefully set up the betting limits; or miss out on increasing the limits that high rollers might need for wagers and lose the chance to make more profits. Besides, player management is important because watching out your players’ activities and asking anyone to leave if he/she is engaging in risky behavior can protect your business.

No financial control

We know that making money is exciting and many bookies tend to get too excited and spend it all every time they receive the earning. At some point, bookies couldn’t have any savings nor cash in hand to pay their players on time and will lose their reputation in the end. Therefore, financial control is the important task to do to keep rolling the business for the long term success.

Bad chosen software

Many bookies want to save on business investment and only look for cheaper Pay Per Head software. Cheaper software may save you a little money at the beginning; however, it will cause you some inconvenience afterwards since it might not provide good enough features for your business. For instance, not user-friendly interface, not compatible with mobile devices, slow loading time or not enough report features are the common defects that a cheaper service may have. So, choosing the correct Pay Per Head software like Price Per Head offers is very important because they will become your best partner on your business journey. Simply think about what kind of partner you would like to have side by side and you will have your answer!

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reports-help-bookie-business

How Reports Features Help Bookie Business

by Tips

Selecting the right Pay Per Head solution is an important task because Pay Per Head company provides a great amount of useful features to the bookies. Why do bookies need these features from Pay Per Head software? This is because they allow bookies to easily monitor their business activities and also ensure the profitability. One of the greater advantages about using the Pay Per Head bookie software is the easy access on different reports. Let’s take a look on how these reports help bookies manage their bookie business. 

To know your players’ betting activities

Your players will be paid off once they win the bets and they also need to know when to pay the debts for the losing games. This is how the player management reports do its important task and provide you all the details of players’ accounts whenever you need.

To avoid possible risks

Managing players is the main aspect for the bookie business. Despite good or bad days with situations to handle, you always need to make necessary changes on the board and adjust betting and credit limits in order to avoid risks. Therefore, through the detailed player profiles that Pay Per Head company provided to you, you can control player base and also get an overall state about how your bookie business is going.

To maintain good business operations 

To have the real time reports to monitor the business is very essential because things can change dramatically any moment for sporting betting industry. You would use these reports to study your players’ activities and make any decisions to keep your bookie business in a good shape.

 

As a result, selecting the correct Pay Per Head solution who can give you the most accurate reports that you can easily understand is the first step for you to start off the business. Simply partner with PricePerHead.com and they will support you with their best bookie solution and help you achieve the success in short time.  

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good-email-newsletters

Tips To Easily Create Good Email Newsletters

by Tips

Creating good email newsletters can keep your customers informed, engaged and even turn them into loyal ones. This is how email newsletters become a vital part of your bookie business and help it grow. In fact, emails give you direct access to your target audience and allow you to keep in touch with them. So, that’s why in today’s article, we are going to show you some tips to easily create good email newsletters.

What are email newsletters? 

First of all, let’s get clear on the basics and you should know what email newsletters are! Email newsletters are the type of email that contains valuable content such as events calendar, product news, announcements, tips, blog summaries and so much more from other resources. Which implies that email newsletters play an important role to represent your business.

Now, let’s show you some tips about how to create good email newsletters.

Find the correct ESP (Email Service Provider)

The first step to do is to find a correct ESP to work with your business email. This is because it is a necessary tool which provides many features that you need to create the email newsletters. For example, easy-to-use editor, contact list management, and in-depth reporting platform are a few things you should consider while looking for the ESP. With the proper tool, you are ready to easily create your own email newsletters that look stunning.

Choose your focus

Without a doubt, email newsletters are a great way to engage with your customers and keep them informed about your business on a regular basis. It’s highly important that your customers get what your email newsletter is about when they read the subject line. In other words, you need to choose your focus for each newsletter and keep it simple. So, your audiences can understand the content quickly once they open the email and won’t lose their interest and focus. 

Keep the content straightforward and simple

Remember that people are all busy and not everybody has time to go through each email. Since your customers may spend less time reading an email than a blog post, you should keep the content straightforward and simple in order to catch their attention. Because the simplicity of engaging newsletters is actually key to increase customers’ readability.

Provide unique information

Many companies send out the newsletters with the same information provided on their blog, social media or website. In fact, this is not the good idea to so and your newsletters should have something unique that they can’t get from other channels of your business. By having unique content in your email newsletters, customers will enjoy reading them more and even look forward to receiving the next email.

In sum, creating good email newsletters is a fundamental part of email marketing strategy. If you want to make your bookie business more successful, you should definitely work on retaining loyal customers and bringing in new ones. You can find more useful bookie tips in our blog which can become your greatest support on your business journey.

Image by mohamed Hassan from Pixabay

email-phishing-scam

How To Spot And Keep Away From Email Phishing Scam?

by Tips

Hackers are becoming more skillful each day trying to access our private information. They know what kind of information is beneficial and they are eager to use it. This is how identity theft and ransomware cases happen everyday all around the world and nobody’s data is invulnerable. However, Phishing emails is one of the most famous online scams that people with bad intention use to steal personal data. Yearly statistics present an increasing rate at which this malicious technique is continuing to lure people into revealing their personal information.

What are phishing emails? 

An email designed to deceive you into clicking on a malicious hyperlink or submitting your personal data. It can be presented in different formats of contents like attracting you with a deal, frightening you with a threat or declaring that any of your family member needs something from you, pretending as a website or service you trust, or in lots of different methods.

Best tips on how to spot and keep away from phishing attempts: 

Do not depend only on spam filters.

Most email tools block phishing emails by detecting certain senders’ email addresses and then move them straight to the spam folder. However, there will always be cunning criminals who will create new methods to trick the filter.

Pay special attention on the email address/title.

Firstly, you need to recognize a suspicious email simply by looking at the name of the sender or email address. We usually have a list of contacts we expect to receive the emails from. For example, if you see that Tom Cruise is emailing you – chances are high that such email is likely to be a click-bait unless you do have a friend or family with the same name. 

In case if you feel suspicious about the name on the email address, then don’t open it. If the email came from an apparently trusted source but contains a doubtful headline, then send a separate email to that particular entity to verify whether their mailbox was compromised. Remember, do not reply to the original email! However, an email can also be considered questionable if the sender’s name or address is spelled incorrectly especially if it’s a large and well-known brand.

Self-questioning: Do I really have to click on the hyperlink? 

If by any chance you opened the email because of the curiosity, do not click on any links nor download any attachments provided in this email because it might contain hiding malware and can almost certainly infect your device system.

Are there spelling errors within the email?

Big companies that send emails to their customers carefully deal with the details and triple verify for errors to maintain the positive image of their brand. So if there are spelling errors in the email, you might need to doubt its authenticity.

Verify twice or triple the offer.

If you receive any email offering ticket giveaways for a costly trip, analyze whether the offer is true before you click on any links. It’s comprehensible that you’d be curious about what’s within it but before it’s too late that you carelessly give away your personal data, search for this offer on Google first. Sadly, we might need to tell you – if it sounds too good to be true, it’s probably a scam.

Phishing emails become more and more elaborate and realistic than they used to be. Some might pretend to be from your tax refund service whereas others appear to come from any of your friends. Clicking on any hyperlink within the email would possibly take you to a lookalike website that can deceive you into giving away your personal information or even downloading a virus which would secretly sending your data to the malicious hackers.

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