Posts in category: Tips

The traditional method for a bookie to run the bookmaking business is to carry papers/notepads and pens for writing down all the wagers made with the gamblers, and then depend on this information to payout or collect the money after the sports events. Such manual process is harder to track all the players’ betting activities and it can possibly cause any kind of human errors.

However, life becomes much easier because of the advanced technology we have nowadays. You can even handle all the sports bets through an easy user friendly bookmaking solution and nothing to be worried about. Here we are going to share some important key points for you to know about choosing the best bookmaking software.

The correct bookmaking software must contain:

• The capacity to receive wagers via all kinds of mobile devices: to give the users the bigger convenience to bet from anywhere and anytime.
• The latest and updated online features: to ensure the maximum stability of website operation.
• Hundreds of game events as betting options: to meet all types of bettors’ interest.
• Systems with the latest technology: to guarantee the operational speed and the sharpest lines.
• Live betting feature is a big plus: to be able to wager while the game is keep going.
• Customer service with expertise: to support both agents and players on all the queries and lines setting.
• Detailed reports: to provide the sport statistics and allow the agents to analyze and monitor their players’ betting activities.
• Email: to process all clients’ requests.
• Live chat: to provide the channel of immediate communication.
• Secure connection: to protect users’ information from the hacker’s attacks.
• Phone number: another direct contact channel to fulfil customers’ needs.

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The main technique that bookies use to set the odds in their favor is the inclusion of Juice (Margin). This is how exactly the secret for the bookies to ensure the profit no matter the game results. Although bookies can’t foresee the results of sports events, they can dominate how much they can stand to win or lose on any particular outcome. Here we are going to explain the art of setting the odds for you to understand why setting the odds makes such a difference on the profit.

What does Vigorish/Juice/Margin mean?

It is the underlying percentage of commission set by the bookmakers for charging on any accepting wagers from their clients.

Even odds: (No Vigorish)

This implies 2.00 in decimal odds, +100 in American odds, and 1/1 in fractional odds. Let’s use teams A and B as example to explain 2 possible outcomes of a game. If there are 100 players betting with $100 each, half of them wagered on team A and another half on team B. In this case, the bookie would stand to make no money at all.

As you can find the instance above, the bookie took totally $10,000 from these 100 wagers, but he/she had to pay out $10,000 to the winning players no matter which result turned out. At the end, it made the bookie with no profit on this wager event which is definitely not a good scenario for the business.

Built-in Vigorish:

It is necessary for the bookie business to build a portion of vigorish into the odds for making the profits. We will use an example to show you how this vigorish results at the end. In this case, we’d set up the Decimal odds to 1.8, -125 in American odds, and 4/5 in Fractional odds:

As a result, the bookie took $10,000 in total wagers and he/she had to pay out $9000 the winning players. This means the rest of the money ($1000) is the profit which was made by setting 10% of vigorish on odds. Now you can clearly see the change in odds has made such a great difference for guaranteeing your advantage on bookmaking.

These were just simple examples to illustrate how is the art of setting the odds. However, there will be more than two possible outcomes for the sports events in the betting markets and things could get more complicated than normal days. This is why partnered with the correct Pay Per Head company is necessary because our trained line managers are totally skilled with knowledge who can help you to set the odds accurately based on statistics and trends.

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You probably may hear a lot Pay Per Head or PPH service but not pretty sure what it is or how does it work for bookmaking business. Here comes the detailed explanation for you to understand how beneficial you will be to have Pay Per Head solution with your bookie business.

What is PPH/Pay Per Head?

“Pay Per Head” is simply defined as the exchange of full package of bookmaking solution for a weekly payment per each active player account. It’s an online management service for local bookmakers to operate their bookie business more easily.

How does PPH/Pay Per Head service work?

Once the bookie signed up with the right Pay Per Head provider, he/she’d be assigned with an agent account. After setting up the agent account, the bookie can assign unique usernames and passwords to his/her players for placing bets. Then, bookies just have to direct their players to bet on the specific online website 24/7 or simply have them to call the toll-free PPH support center for wagering any time they want.  

What can PPH/Pay Per Head Solution do?

PPH/Pay Per Head solution provides the features to generate hundreds of detailed reports for bookies. Agents could have the full access to manage their players’ profiles and even monitor their activities whenever they need. Therefore, the bookies are no longer need to track the actions manually. Bookies can not only check on their players’ real-time activities as mentioned above, but also easily move the betting lines and adjust the limits when necessary for guaranteeing the success of bookie business and even reducing any potential risks.

Besides, Pay Per Head solution is totally mobile compatible so agents and players can access their accounts from everywhere. Both players and agents would have access to a wide range of wagering options (including sportsbook, online casino) and also 24/7 customer and technical support services.

Image by Gerd Altmann from Pixabay

Bookmaking industry has grown fast and become many people’s perfect option for making extra money. Perhaps you have no clear idea how to be a bookie yet? Or you have already started off your bookmaking business shortly? Or you are actually looking for the ways about how to make your bookie business more successful? Below listed are some useful bookmaking tips that we prepared to assist you on your moneymaking career.

• Partner with the right Pay Per Head company.
• Use a Prepaid mobile device to communicate with your players for safety.
• You always have to pay your players full on time.
• Occasionally charge additional juice on Teasers that is quite the norm for this type of parlay.
• Ties on Teasers should be considered Lose.
• Create a payout limit or max win.
• Decrease your parlay odds or let line experts from the pay per head company do this for you.
• Increase your price cumulatively on both quarters and halves.  
• Limit your actions on Tournaments, Props and Match-ups.
• Set up a max win/loss limit to prevent your players from getting out of hand.
• Take the full advantage of your pay per head service: consult with line experts about the more popular strategies and configurations that their successful agents use.
• Try to pose as a middle man with your players and not to reveal that you are the actual bookmaker.
• Be patient and don’t be upset if your clients won in some of wagers. The money undoubtedly will be back to you because now your players have more motives to continue betting more.
• Learn how to use the feature of Agent Line Mover because it allows to remove of adjust the game from your board.

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