There are a number of choices for bookie agents to expand their business. One is to become a credit agent partnering with an established offshore sportsbook, and the other option is to be a full online sportsbook owner contracting the services provided by Pay Per Head company. You may wonder which one is better?
To be honest, each of these options has its own benefits and some drawbacks at the same time. This is why to determine which is greater for you and the future of your bookie business is crucial. Today, we are going to give you a brief summary for you to evaluate carefully all the features of each option in order to decide which one suits your needs better.
Credit Agent
Bookies who partner with the established offshore sportsbook and work out a percentage of responsibility for the package. (For example, 50/50, 60/40, 70/30, etc.) Under this way, the profits and losses are split between the sportsbook and the agent.
Benefits
Indeed, this is a good choice for bookies who need financial backing. In order to stay afloat, the sportsbook is in charge of all the betting progress like handling the odds, acceptance of bets, payroll etc. in exchange for a proportion of the bookie’s business.
Drawbacks
The bookie holds too little control to decide in how the lines are dealt, wager types, products offered and other details. In contrast, the partnered sportsbook is the one who dictates the rules and the bookies should accept all the terms from them.
As a matter of fact, this limits the growth opportunities for the bookies as they are constrained to what the sportsbook is willing to supply, and those items might not necessarily be what players are interested in.
Pay Per Head Agent
Pay Per Head Agents are bookies who want to grow their business, provide great variety of gambling products and want to retain 100% control of their businesses. Contracting the services of a Pay Per Head Company becomes quite an attracting option for them.
Benefits
Top Pay Per Head companies with great expertise in the industry like PricePerHead.com are able to provide innovation, security and most of all flexibility to bookies who are planning to begin or expand their businesses online.
Bookies can have full control of setting wagers limits, maximum payouts, types of odds and lines, etc. They can even create customized player profiles and manage everything online easily. Besides, bookies can choose to move their own lines by themselves or leave them to PPH line experts to do all the work instead. Bookies can have full visibility on their player’s activity and also have access to run all kinds of reports through the bookie software.
Bookies only need to pay a small fee for each of their active player and they can have the complete access of the best line services and betting products to run their sportsbook business.
Drawbacks
The only drawback on this choice is for bookies who are looking for any associate to share the financial responsibility because PPH companies do not engage in paying or collecting from any player. In other words, bookies need to prepare a certain amount of funds to start out their own bookie business.
